This is a video of Rube Goldberg machinist Joseph Herscher (previously) demonstrating his Ultimate Snooze Machine 2.0, a machine that repeatedly smacks and whacks a Casetify protected iPhone on its way to getting Joseph out of bed. The machine itself is beautifully crafted, and works flawlessly. I wonder how many times it had to be tested before it worked so perfectly. Because, I have to admit, I’ve tried building several Rube Goldberg machines in the past, and burnt down just as many houses.