‘Are You Dead Yet’ is an app recently released in China that asks a user daily if they’re still alive. After two missed button-press confirmations, it notifies the emergency contact they entered when they signed up via an email. I want to read that email.

[App developer] Guo and his colleagues initially charged users a one-time payment of 1 RMB (14 cents) to use the app; amid the heightened attention this week, they raised the price to 8 RMB ($1.15), still a minimal amount considering there’s no subscription required.

“On Tuesday, the developers announced on Chinese social media that Are You Dead Yet would officially change its name to Demumu in order to better serve the global market. That name, which was also used for the app’s overseas version previously, was inspired by another Chinese business success. Guo says Demumu is a combination of the word “death” and the naming pattern of Labubu”

Really, trying to hitch your wagon to the Labubu star? That’s a mistake if you ask me — Labubu is already on its way out. Besides, the original name was half the appeal. Are You Dead Yet? For quite some time now, just look at my eyes. “Super glassy.” Right? And that’s not just all the gin and tonics talking either.