It's just so...perfect.
The Miller Lite x New Balance ‘Shoezie’ Beer Koozie For Father’s Day

Because khaki/jean shorted, New Balanced fathers need something to keep their cold ones cold while they man the grill, Miller Lite has teamed up with New Balance to create The Shoezie, a beer koozie inspired by, and made from the same materials as dad-favorite New Balance 624 trainers. Unfortunately for anybody who wants one as badly as I do, Miller Lite is only giving away 50 of them via a random drawing on Father’s Day (which you can enter HERE). Miller Lite values the Shoezies at $30, but I expect to angrily pay at LEAST ten or twenty times that on eBay. I refuse to pay anything but MSRP for a PS5 though, which is why I still don’t have one. Well that, plus my scalping bot accidentally bought sixty PS3s instead.