This is a chart of Gen Z’s most favorable brands according to a recent survey conducted by Morning Consult (links to much more in-depth analysis), with approval ratings between 72% and 86%. Apparently Gen Z (born roughly 1997 to 2012) is particularly picky about their brands and more likely to be vocal with dislikes, presumably because of their gross entitlement. When I was a kid toys were dangerous and we loved it!

Gen Z is hard to please and has an average favorability rating of 27 percent, which is lower compared to adults overall (33 percent) and millennials (36 percent).

Gen Z is also more vocal with hate and has, on average, a 10 percent unfavorable impression of a brand, which is higher when compared to adults overall (eight percent) and millennials (nine percent).

Admittedly, it looks like they did get a few things right. Mostly Doritos, Capri Sun, Chips Ahoy!, Coca-Cola, Cinnamon Toast Crunch, Playstation, and Lunchables. Maybe there’s still hope for the future yet. Ahahahhahahaha! God, I needed that. Seriously though we’re super doomed.