This is a short video of a Michigan bow fisherman almost catching a dead himself when an arrow ricochets off a log in the water and makes a beeline for his head. In his own words while I replay the video to see if you can hear the fish cheering:
So like, what product do you think he was trying to promote? Because my guess is the bow fishing body armor he clearly wasn’t wearing. Admittedly, an effective marketing strategy.
Keep going for the video, with slow motion edit following regular speed.