Using Google’s Frightgeist search trend data, Visual Capitalist created this graphic of the top 27 most searched for Halloween costumes of 2023. And, after a very brief scroll of my Facebook feed from over the weekend, I can confirm that these are, in fact, what people are wearing this year. Although I’d argue Taylor Swift should actually be in the top 10, or I’m friends with an unusually high percentage of adult Swifties.
