Not worth it.
Woman Knocks Herself Unconscious, Still Manages To Win Cheese-Rolling Race

Seen here looking like a rag doll, this is a video of Canadian Delaney Irving winning the women’s race at the annual Cooper’s Hill Cheese-Rolling event, still managing to roll across the finish line first despite having been knocked unconscious near the bottom of the hill. Apparently Delaney was unaware she had even won the race until she woke up in a medical tent and was informed of her victory. Wow, I don’t even know where to begin. Although I’d start with walking in the opposite direction when they yell go.

Keep going for the video, as well as a highlights reel from the event.